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Data Driven vs. Ethical Decision Making

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Date(s): Feb 07, 2022 - Feb 08, 2022
Time: 8:00AM - 12:00PM
Registration Fee: $139.00
Cancellation Date: Jan 31, 2022
Location: Online

Course Description

Big Data. Data-driven decision making. They are more than buzz words; they are requirements in today’s competitive business environment. Data empowers organizations to respond almost in real time, but does “fast” decision making it also create problems?

This session will explore the value of data and data-driven decision making, but also examine the pitfalls of decisions made solely using data. We will compare the difference between ethical decision making and data-driven decision making and how organizations can incorporate and embrace ethical decision making while still leveraging insights provided by data. We will also examine why critical thinking skills are so important when working with data and how data can be both unwittingly and willingly manipulated to alter perception and sometimes reality.

Potential CPE Credits: 8.0
Technical Hours: This class meets 8.0 CPE credits of technical training in compliance with Texas Admin. Code Rule 523.102.

Instruction Type: Live
Experience Level:
Category: Auditing

Course Objectives

Upon completion of this course, participants will be able to:

  • Learn the benefits of data-driven decision-making

  • Understand the challenges and pitfalls of data-driven decision-making

  • Examine why critical thinking is crucial for working with and understanding data

  • Differentiate various ethical decision-making approaches

  • Understand the challenges to ethical decision-making

  • Learn to apply the ethical elements and dimensions to data-driven decisionmaking

Detailed Course Outline

Bad Data

• 7 Hazards that create the mirage of data

• 9 Data Challenges

• Good data standards

Data and Customers

• Behavioral Economics

• Understanding customer motivations

• Loyalty and points programs

People versus Data

• Is it okay if it is legal?

• Data-driven decision-making

• Law of unintended consequences

• Healthcare, credit cards, social media studies

Machine Learning and AI

• Artificial Intelligence, bots and machine learning explained

• Biases and the impact of the past

• Speed and insights

• Insights that aren’t insightful

Causation versus Correlation

• Causation versus correlation

• Collateral damage from correlation and causation

• Ethical dimensions of correlation and causation

Ethical Decision Making

• Data Doesn’t lie, or does it?

• Context, language, and framing

• Ethical blindness

• Emotions and reactions

Critical Thinking and Data

• Statistics

• Scale and perception

• Being fair with data

Data Supported Ethics Decision Making

• The role of gut instinct

• Data supported decisions

• Emotional Intelligence

• Varying perspectives

• Collaborative decision making


Professionals with at least 2 years' experience.

Additional Information

TAC Rule 523.142(g) requires the CPE Sponsor to monitor individual attendance and assign the correct number of CPE credits. Participants will be asked to document their time of arrival and departure in compliance with this Rule. Additionally, attendance will be monitored throughout the day and CPE certificates will reflect actual attendance of each participant.

To see answers to our Frequently Asked Questions, visit

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